I know what you’re thinking – summer’s not over yet! Don’t worry! There’s still time for plenty of fun summer mobile tours and events!

However, when August rolls around I can’t help but get excited for Fall. I have to admit Fall is my favorite season. College football games, hot apple cider…both Kate and Dayna have birthdays in October! But what we at HYPE really love about Fall is Back to School and College marketing programs!

For Fall 2010, look out for unique and creative ways that brands will connect with students, including mobile tours, high-tech games, and interactive experiences. Agencies will pull out all the stops this year to make brands come to life – think beauty make-overs, even make-unders! Spa days. Imaginative Airstreams, RV’s, and tour buses wrapped with amazing graphics and filled with surprises. Pop up retail stores complete with your own personal stylist. Cute girls on scooters delivering samples. You name it! Follow your favorite brands on social media and networking sites like Facebook and Twitter for exclusive invites and news on these exciting events!

For all you students out there who are new to the world of promotions, watch for Hype recruiting events at top universities and colleges Nationwide. Also, don’t forget to sign up on our online database for the latest events in your area! We can’t wait to meet you!

Now are you excited for Fall yet!?

Atara Oven, that is. 

Meet the newest member to The Hype Agency team, Atara Oven. She brings a fresh and exciting approach to the world of event staffing & non-traditional marketing!

Q: What did you do before joining the HYPE team?

 A: I was a freelance Marketing Consultant

 Q: What do you like the most about working in the exciting (and ever-changing) world of events and promotions?

 A: On a creative note: Non-Traditional marketing takes innovation to a whole new level. On the marketing side: You’re giving your customers a spontaneous experience that is more personal than other mediums and for better or for worse they have no choice but to react in the moment.

 Q: You are working in the office as a talent coordinator; how do you like working on the other side of the business? (Promotional Staff to Managing the Promotional Staff!)

 A: It is definitely a different animal. My past experience as a brand ambassador helps me connect with the talent and allows me to better assistant all parties involved.

 Q: What is the first thing you do when you get home after a day in the office?

 A: I give my fluffy beast, Winston some TLC. (Yes, I am a cat person. Guilty as charged.)

 Q: If you had a million dollars, what would you do first!?

 A: Pay off my student loans.

 Q: What are your hobbies?

 A: Beach volleyball, snowboarding, traveling, concerts, vintage videogames.

 Q: Where do you see yourself in five years?

 A: Professionally: Advancing in the experiential marketing world. Personally: Where ever my career takes me; (hopefully Chicago; Hype-MidWest office!!)

You may have noticed our new email signatures for 2010. Each week, we’ll be letting you know what gets us HYPED UP! A few favorites so far- “a good yoga class”, “volunteering”, and “big, snow covered mountains”. So, what gets YOU hyped up?

We believe this new decade is all about doing what you love to do and taking chances. Go ahead and get HYPED UP for 2010- make a difference in your community, start a new hobby, take a risk…the reward is worth it.

DREAM BIG! Good luck and let us know how it’s going!

Look out 2010- here we come! The Hype Agency is excited to announce the launch of their new and improved website! This website really represents The Hype Agency and the company we have become in the last four years.

We have a new look for a new decade, while keeping our old methods of excellent customer service and superior results. The Hype Agency prides itself on acting as an extension of our clients, so we feel that the new streamlined look and feel of the website echoes that of the innovative marketing agencies we work with!

At noteworthy new feature of the site includes this page, The News & Views section – where Hype fans can see what we’re up to! It’s very important that we keep in close contact with our clients and talent and we built this agency because we wanted to be very accessible. The News & Views page will help us take this one step further!

The Hype Agency, one of the leaders in the event staffing industry, is proud to announce the promotion of Amy Worsham to Account Manager in their Sherman Oaks, CA office. She will have the primary responsibility of managing and overseeing the active programs; which includes both internal and external communication.

“Amy has been a key part to Hype’s success over the years and we are thrilled to promote her to this important position.” said, Dayna Gilchrist, Co-Owner & Managing Partner of The Hype Agency.

Amy Worsham joined the company in 2007 as a Talent Coordinator and quickly rose to several supervisory and management roles. She has a take-charge attitude and is extremely passionate about her job. Amy is exactly what Hype is looking for in their employees; she is innovative, a quick problem-solver, and Hype’s fashionista!