Questions:
1) What are three words used to describe yourself?
2) What is your favorite quote?
3) What is your favorite part of HYPE so far?

Our first new team member is Angela. Angela is a happy, bold, and optimistic young lady. Her favorite part about HYPE thus far is that there is always something new going on in her day and she is always meeting new and interesting people on the phone. Her favorite quote is by Coco Chanel, “A girl should be two things: classy and fabulous.”

The second new team member is Lee. Lee is honest, driven, and genuine. His favorite part of HYPE so far is the ability to work independently while on a team, and since it is such a fun atmosphere the weeks seem to FLY by! Lee’s favorite quote is by Steve Prefontaine, “To give anything less than your best, is to sacrifice the gift.”

The third new team member is Michelle. Michelle is vibrant, enthusiastic, and driven. Her favorite part of HYPE is the variety of work and the staff! Michelle’s favorite quote is by Twyla Tharp, “Art is the only way to run away without leaving home.”

Please take time to welcome our new team members and I am sure you will be hearing from and partnering with them soon!

In 2013, we are highlighting our all-star employees so when you call us you can get a better idea of who’s who at Hype! This month we want to introduce, Atara Oven. She has been with us for about 3 years now and has quickly moved up in the “ranks” here at Hype. The founders of the company knew there was something special in her when she delivered her resume printed on a CAKE!! That’s right, a delicious frosted cake- that out of the box thinking is what we love about her! Ask her about it next time you talk to her.

In June of 2012, Atara was promoted to Account Supervisor. She was the first ever person in this role and we were so excited to create this position for her. Her primary role is to oversee the Account Managers and Account Coordinators in both our East Coast and West Coast office by managing their work loads, working with them to trouble shoot problems, and train new staff on new procedures. She reports direct to the founders of the company and is always there to lend a helping hand or new idea/way of doing things!

Here is our “10 Minutes with Atara” to learn a little more about what goes on in that brain of hers…

What is the greatest thing about Hype culture?
The open door policy. Everyone’s ideas are welcomed.

What drives you? What are you inspired by?

Problem solving. Puzzles and challenges; I love figuring out how to make the impossible possible.

I am inspired by strong women in the workforce. They are proof that you are able to have a full-time career and a family without either being compromised.

What was your greatest accomplishment of the past year?

Becoming an Account Supervisor at my age. Proving to myself and others that age is just a number.

What are your passions/interests outside of the workplace?

Snowboarding, Yoga, Word with Friends (username: EazyBake540)

Next time you call the HYPE AGENCY…say hi to ATARA (ah-târ-ah uhv-uhn)!

Katie started with us as an intern last summer and we knew then that we wanted to add her “permanently” to the Hype Family. Thankfully she felt the same and she came back to us after graduation as an Account Coordinator. She was hired in January of 2011. She has been moving fast since she started with us full time and we are so excited to see her take on even more responsibility as an Assistant Account Manager. She will have the primary responsibility of managing and overseeing her assigned programs while still learning from and assisting her Account Manager and Supervisor. Katie has always been able to take on multiple “hats” and adapts well to the ever-changing world of events and promotions. We look forward to seeing her excel in this new role!

“Katie has been an integral part of our success over the last year and is always eager to step in when needed. Her energy and enthusiasm is something I look forward to every time I step into the office.” said, Dayna Gilchrist, Co-Owner & Managing Partner of The Hype Agency.

2013 is starting out with lots of new challenges as she is also running her first marathon in just 2 short weeks!! Go Katie!!!

Please join us in congratulating Katie Bisson!

- Toys for Tots donation
- Gift cards to holiday shoppers and members of the community
- send flowers to a teacher

This idea was sparked by NBC encouraging everyone to give back and make a difference in honor of the 26 individuals killed in the Sandy Hook Elementary School shooting. We will continue to give back and you can follow all the individuals involved in this campaign by visiting #26acts on Twitter.

Hype hopes everyone has a fabulous holiday season and we are looking forward to a great new year!

Happy Holidays,
Our HYPE family to yours

We are looking to grow our team and hire an Account Coordinator for the Salem, NH office. You will be working on a team with Account Managers and Supervisors helping with current/active programs and help with daily administrative duties.

You must be detail oriented, energetic, and be able to multitask! We are looking for someone with a flexible demeanor, who is able to take on a variety of jobs, and has an interest in working in the MARKETING AND PROMOTIONAL industry.

General Office Duties:
*Basic Phone coverage and directing calls
*Maintaining and updating files and database
*Filing and organization of office
*Create PowerPoint presentations
*General administrative office duties

Job Requirements:
*Bachelors degree in Marketing, communication, or related field
*Great organizational skills and interpersonal skills
*Effective decision-making and problem solving skills
*Proficient in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)
*Previous office or internship experience a plus
*MUST be a team-player

This is a full-time position looking to fill immediately. Recent graduates are welcome to apply.

And remember … WE LOVE WHAT WE DO. We are looking for people to be passionate and develop a love of marketing.

To apply for this position please submit your resume, a cover letter, and anything else that would make you stand out to dayna@thehypeagency.com titling the email Account Coordinator Application. You will be required to submit three references upon interview.

I wanted to inform everyone about our newest member to the HYPE WEST COAST office. We have a new HYPETTE Kim! Below is a little bio about our newest team member!

Kim was born and raised in the San Francisco Bay area with a sports enthusiast family. Sports quickly became a passion of hers, and when she is not working in the HYPE office you can find her as a spectator for some of her favorite sports teams. Her sports passion turned into an interest in a career about sporting events and behind the scenes. This passion and desire to learn more led her to major in Parks, Recreation and Management with a concentration in Special Events and Sports Management at Cal Poly. After obtaining a degree she followed her passion and worked in the events industry managing weddings, golf tournaments and holiday parties. Now she staffs events for HYPE. Kim states, “I love that no two events are the same.”

Kim’s Quotes to Live By:
- How often do you have a chance to be great?
- Be kinder than necessary, for everyone you meet is fighting some kind of battle.
- Everything will be ok in the end. If it’s not ok then it’s not the end.

I hope you enjoyed learning about the newest member of the HYPE team! When you call the West Coast, don’t forget to say WELCOME!

Stay tuned for her first edition.

Program Overview:  The Land O’ Lakes tour hit targeted Spring Training Baseball games in Florida to spread the word about Land O Lakes cheese & butter and sample Land O’Lakes grilled cheese sandwiches. The goal was t0 generate buzz and excitement about Lathe brand.

Staffing/Execution Strategy: Hype not only staffed  the program, we also researched, procured, and managed the mobile tour vehicle lease and wrap, promotional materials such as tents and signage, contracted all sponsorship activity at the baseball stadiums, and handled all food permits and licensing needed. The Hype talent chosen for this program were all experienced in the food industry and were well-trained in sampling.

Where:  Spring Training games in Florida markets

The Result:  Overwhelming response to the  Land O Lakes products increasing visibility among consumers.  Over 20,000 samples tasted and loved!

2011 is officially here! The beginning of a new year is about reflecting on the past and where you have been, as well as looking forward to the coming year. A new year means a little champagne, a fresh start, and of course naturally we think about the changes we want to make in our lives. Hence, it’s time for New Year’s Resolutions!

Now, the thing about New Year’s Resolutions – they tend to fade away about mid February. So, we have put together a few tips & tricks to ensure your resolution(s) have staying power…

1.) Write it down. Never underestimate the power of writing down your thoughts, dreams, and goals. Seeing ideas on paper really helps to solidify them in your mind. Keep your list in your purse or wallet and take it with you or keep it in a safe place for reference.

2.) Make a plan. How and when will you accomplish your resolution(s)? Even if it means breaking them up into smaller, more manageable tasks. Set a timeline in which you will accomplish your goals

3.) Check in regularly. Take out your written list – read it over every few months and check in…have you been following through with your intentions?

 The HYPE Team has compiled a few of their New Year’s Resolutions. We will check in to let you all know how it’s going throughout the year. Drum roll please…

Kate: “Join a Networking Group. Take a Yoga class, use my new art set, and more time with family and friends to manage/reduce stress in 2011!”

Dayna: “Learn something new (directly or indirectly related to our business- who knows!). Manage stress and stay active!”

Amy: “To find balance in my life (both professionally and personally), and make more time for myself!”

Atara: “Be more present in my own life and others. And use my gym membership!”

What are your 2011 resolutions?

We at HYPE encourage you to follow your dreams and go for your goals. Cheers to a great upcoming year!

 The 2010 Best of Staffing™ Award, presented in partnership with CareerBuilder, is the nation’s only candidate satisfaction award that recognizes exceptional service within the staffing and recruiting industry. This award defines the staffing industry’s elite leaders in service quality and their commitment to candidate satisfaction. Less than 1% of all staffing firms made the final list.

 This honor represents our key business philosophy and is indicative of the relationships we have with our staff, as well as our clients. Our hands on approach has proven that well informed and respected staff equals a successful promotion! Thus allowing us to provide excellent customer service and create long term partnerships with our clients.

 Hype went through a rigorous candidate survey process to be considered for the award. The average Best of Staffing winner received a score of 9 or 10 out of 10 from 71 percent of their candidates. We secured our place on the winning list by obtaining at least a 44% Net Promoter Score (NPS)® for an extraordinary high level of candidate satisfaction. This score is double the national staffing industry’s Net Promoter Score benchmark for candidate satisfaction. This methodology is a standard metric for measuring satisfaction.

 Click here to read more about The 2010 Best of Staffing Award: http://www.bestofstaffing.com/2010/candidate/the-hype-agency/

 Here are a few comments from our surveyed staff:

“Hype is by far my FAVORITE agency and the reason is because the people are very personal, kind hearted, and up beat which makes our job easy. They always keep us updated on any changes that might occur and always show appreciation with kind emails when we have a successful promotion. They keep us on our toes but at the same time they keep it fun and exciting. I have enjoyed every promotion that came my way through Hype, and they always pick amazing people to work with.” - Crystal Cunningham

“I worked with Hype a few times, and all the jobs were wonderful with great pay. Every interaction has been very professional and I always got paid on time.”  - Jonna Knudsen

“The Hype Agency is extremely organized and understands the models’ and clients’ needs.” - Anne McDaniels

“Very good communication between office and event/promotion staff. Very friendly management.”   - Ben Bucher  

“Hype has great programs with competitive pay rates and pays talent in a timely manner.”  – Sheila Castro

 A BIG thank you to all of our clients who helped make this award possible!

 Sincerely,

 The Hype Team

 ***Let’s do it again in 2011!!!***