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Happy New Year everyone! We hope you enjoyed a relaxing and enjoyable Holiday Season with family and friends.

2011 is officially here! The beginning of a new year is about reflecting on the past and where you have been, as well as looking forward to the coming year. A new year means a little champagne, a fresh start, and of course naturally we think about the changes we want to make in our lives. Hence, it’s time for New Year’s Resolutions!

Now, the thing about New Year’s Resolutions – they tend to fade away about mid February. So, we have put together a few tips & tricks to ensure your resolution(s) have staying power…

1.) Write it down. Never underestimate the power of writing down your thoughts, dreams, and goals. Seeing ideas on paper really helps to solidify them in your mind. Keep your list in your purse or wallet and take it with you or keep it in a safe place for reference.

2.) Make a plan. How and when will you accomplish your resolution(s)? Even if it means breaking them up into smaller, more manageable tasks. Set a timeline in which you will accomplish your goals

3.) Check in regularly. Take out your written list – read it over every few months and check in…have you been following through with your intentions?

 The HYPE Team has compiled a few of their New Year’s Resolutions. We will check in to let you all know how it’s going throughout the year. Drum roll please…

Kate: “Join a Networking Group. Take a Yoga class, use my new art set, and more time with family and friends to manage/reduce stress in 2011!”

Dayna: “Learn something new (directly or indirectly related to our business- who knows!). Manage stress and stay active!”

Amy: “To find balance in my life (both professionally and personally), and make more time for myself!”

Atara: “Be more present in my own life and others. And use my gym membership!”

What are your 2011 resolutions?

We at HYPE encourage you to follow your dreams and go for your goals. Cheers to a great upcoming year!

We are excited to announce that The Hype Agency made Inavero’s 2010 Best of Staffing List!

 The 2010 Best of Staffing™ Award, presented in partnership with CareerBuilder, is the nation’s only candidate satisfaction award that recognizes exceptional service within the staffing and recruiting industry. This award defines the staffing industry’s elite leaders in service quality and their commitment to candidate satisfaction. Less than 1% of all staffing firms made the final list.

 This honor represents our key business philosophy and is indicative of the relationships we have with our staff, as well as our clients. Our hands on approach has proven that well informed and respected staff equals a successful promotion! Thus allowing us to provide excellent customer service and create long term partnerships with our clients.

 Hype went through a rigorous candidate survey process to be considered for the award. The average Best of Staffing winner received a score of 9 or 10 out of 10 from 71 percent of their candidates. We secured our place on the winning list by obtaining at least a 44% Net Promoter Score (NPS)® for an extraordinary high level of candidate satisfaction. This score is double the national staffing industry’s Net Promoter Score benchmark for candidate satisfaction. This methodology is a standard metric for measuring satisfaction.

 Click here to read more about The 2010 Best of Staffing Award: http://www.bestofstaffing.com/2010/candidate/the-hype-agency/

 Here are a few comments from our surveyed staff:

“Hype is by far my FAVORITE agency and the reason is because the people are very personal, kind hearted, and up beat which makes our job easy. They always keep us updated on any changes that might occur and always show appreciation with kind emails when we have a successful promotion. They keep us on our toes but at the same time they keep it fun and exciting. I have enjoyed every promotion that came my way through Hype, and they always pick amazing people to work with.” - Crystal Cunningham

“I worked with Hype a few times, and all the jobs were wonderful with great pay. Every interaction has been very professional and I always got paid on time.”  - Jonna Knudsen

“The Hype Agency is extremely organized and understands the models’ and clients’ needs.” - Anne McDaniels

“Very good communication between office and event/promotion staff. Very friendly management.”   - Ben Bucher  

“Hype has great programs with competitive pay rates and pays talent in a timely manner.”  – Sheila Castro

 A BIG thank you to all of our clients who helped make this award possible!

 Sincerely,

 The Hype Team

 ***Let’s do it again in 2011!!!***

The Hype Agency has been busy, busy, busy!

Here’s a snapshot of what we’ve been up to lately…Back to School Events at College Campuses Nationwide, 100 people in Times Square, Liquor Demos and Promotions at Southern California Hotspots, Bilingual Promotional Models at Tequila Tastings, Creating Buzz at VIP Movie Screenings, Getting Attention at The Today Show, Revving it up at Luxury Car Events, A famous Super Model co-starring Hype Bombshells, Sampling at Fenway Park, An Ice Cream Truck with yummy samples…even Dr. Seuss Brand Ambassadors!

Places we’ve visited this month…New York, Los Angeles, Atlanta, Portland, Boston, Sacramento, Miami, Seattle, Chicago, San Diego, Austin, San Francisco, Cleveland…and so many more!

College Campuses? YUP! Syracuse University, Duke University, George Washington University, UCLA, NYU, Boston University,  University of Michigan, University of Wisconsin-Madison, University of Miami…and the list keeps going!

Don’t forget to checkout our Facebook page and Hype Tweets so you don’t miss a beat!

We hope to work with YOU soon! 

I know what you’re thinking – summer’s not over yet! Don’t worry! There’s still time for plenty of fun summer mobile tours and events!

However, when August rolls around I can’t help but get excited for Fall. I have to admit Fall is my favorite season. College football games, hot apple cider…both Kate and Dayna have birthdays in October! But what we at HYPE really love about Fall is Back to School and College marketing programs!

For Fall 2010, look out for unique and creative ways that brands will connect with students, including mobile tours, high-tech games, and interactive experiences. Agencies will pull out all the stops this year to make brands come to life – think beauty make-overs, even make-unders! Spa days. Imaginative Airstreams, RV’s, and tour buses wrapped with amazing graphics and filled with surprises. Pop up retail stores complete with your own personal stylist. Cute girls on scooters delivering samples. You name it! Follow your favorite brands on social media and networking sites like Facebook and Twitter for exclusive invites and news on these exciting events!

For all you students out there who are new to the world of promotions, watch for Hype recruiting events at top universities and colleges Nationwide. Also, don’t forget to sign up on our online database for the latest events in your area! We can’t wait to meet you!

Now are you excited for Fall yet!?

Atara Oven, that is. 

Meet the newest member to The Hype Agency team, Atara Oven. She brings a fresh and exciting approach to the world of event staffing & non-traditional marketing!

Q: What did you do before joining the HYPE team?

 A: I was a freelance Marketing Consultant

 Q: What do you like the most about working in the exciting (and ever-changing) world of events and promotions?

 A: On a creative note: Non-Traditional marketing takes innovation to a whole new level. On the marketing side: You’re giving your customers a spontaneous experience that is more personal than other mediums and for better or for worse they have no choice but to react in the moment.

 Q: You are working in the office as a talent coordinator; how do you like working on the other side of the business? (Promotional Staff to Managing the Promotional Staff!)

 A: It is definitely a different animal. My past experience as a brand ambassador helps me connect with the talent and allows me to better assistant all parties involved.

 Q: What is the first thing you do when you get home after a day in the office?

 A: I give my fluffy beast, Winston some TLC. (Yes, I am a cat person. Guilty as charged.)

 Q: If you had a million dollars, what would you do first!?

 A: Pay off my student loans.

 Q: What are your hobbies?

 A: Beach volleyball, snowboarding, traveling, concerts, vintage videogames.

 Q: Where do you see yourself in five years?

 A: Professionally: Advancing in the experiential marketing world. Personally: Where ever my career takes me; (hopefully Chicago; Hype-MidWest office!!)

The Hype Agency, one of the leaders in the event staffing industry, is proud to announce the promotion of Amy Worsham to Account Manager in their Sherman Oaks, CA office. She will have the primary responsibility of managing and overseeing the active programs; which includes both internal and external communication.

“Amy has been a key part to Hype’s success over the years and we are thrilled to promote her to this important position.” said, Dayna Gilchrist, Co-Owner & Managing Partner of The Hype Agency.

Amy Worsham joined the company in 2007 as a Talent Coordinator and quickly rose to several supervisory and management roles. She has a take-charge attitude and is extremely passionate about her job. Amy is exactly what Hype is looking for in their employees; she is innovative, a quick problem-solver, and Hype’s fashionista!