Hype! Updates

Case Study:  Land O’ Lake’s Tour wanted to bring Land O’Lakes Grilled Cheese Sandwiches to Spring Training CampsFlorida and increase sales amongst competitors at the deli counter.

Program Overview:  The Land O’ Lakes tour hit targeted Spring Training Baseball games in Florida to spread the word about Land O Lakes cheese & butter and sample Land O’Lakes grilled cheese sandwiches. The goal was t0 generate buzz and excitement about Lathe brand.

Staffing/Execution Strategy: Hype not only staffed  the program, we also researched, procured, and managed the mobile tour vehicle lease and wrap, promotional materials such as tents and signage, contracted all sponsorship activity at the baseball stadiums, and handled all food permits and licensing needed. The Hype talent chosen for this program were all experienced in the food industry and were well-trained in sampling.

Where:  Spring Training games in Florida markets

The Result:  Overwhelming response to the  Land O Lakes products increasing visibility among consumers.  Over 20,000 samples tasted and loved!

Look out 2010- here we come! The Hype Agency is excited to announce the launch of their new and improved website! This website really represents The Hype Agency and the company we have become in the last four years.

We have a new look for a new decade, while keeping our old methods of excellent customer service and superior results. The Hype Agency prides itself on acting as an extension of our clients, so we feel that the new streamlined look and feel of the website echoes that of the innovative marketing agencies we work with!

At noteworthy new feature of the site includes this page, The News & Views section – where Hype fans can see what we’re up to! It’s very important that we keep in close contact with our clients and talent and we built this agency because we wanted to be very accessible. The News & Views page will help us take this one step further!