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Atara Oven, that is.
Meet the newest member to The Hype Agency team, Atara Oven. She brings a fresh and exciting approach to the world of event staffing & non-traditional marketing!
Q: What did you do before joining the HYPE team?
A: I was a freelance Marketing Consultant
Q: What do you like the most about working in the exciting (and ever-changing) world of events and promotions?
A: On a creative note: Non-Traditional marketing takes innovation to a whole new level. On the marketing side: You’re giving your customers a spontaneous experience that is more personal than other mediums and for better or for worse they have no choice but to react in the moment.
Q: You are working in the office as a talent coordinator; how do you like working on the other side of the business? (Promotional Staff to Managing the Promotional Staff!)
A: It is definitely a different animal. My past experience as a brand ambassador helps me connect with the talent and allows me to better assistant all parties involved.
Q: What is the first thing you do when you get home after a day in the office?
A: I give my fluffy beast, Winston some TLC. (Yes, I am a cat person. Guilty as charged.)
Q: If you had a million dollars, what would you do first!?
A: Pay off my student loans.
Q: What are your hobbies?
A: Beach volleyball, snowboarding, traveling, concerts, vintage videogames.
Q: Where do you see yourself in five years?
A: Professionally: Advancing in the experiential marketing world. Personally: Where ever my career takes me; (hopefully Chicago; Hype-MidWest office!!)
I love the fact that you have been a promotional staff before and understand the interactive portion of guerrilla marketing. With both sides of the trade tucked under your belt, you have the upper hand in planning major events. You can tell the difference between projects that sound great on paper but execute poorly and projects that ROCK. Good luck Atara!