Between the concourse program and all the events this year, you’ve needed to bring in 100+ high quality teams for each activation, and you have absolutely delivered every step of the way. In a meeting earlier this week, I said that working with Hype! has been the best decision I’ve made in the past 1.5 years in my role.
– Michelle K., Activation Team Manager – Athletic Brewing Co.
In 2024, Hype had the pleasure of staffing over 20 Coca-Cola sampling programs across the United States. From one-day events to long-running activations, our teams brought the refreshing taste of Coca-Cola to communities nationwide. Here’s a look at how we made it happen: Program Diversity Our Coca-Cola sampling programs ranged from high-energy one-offs like the…Read More
Red Bull aimed to deliver an elevated hospitality experience at the Formula 1 Las Vegas Grand Prix, showcasing their brand to key stakeholders including business leaders, partners, athletes, celebrities, and opinion leaders. Our Role: The Hype Agency was tasked with providing top-tier brand ambassadors to act as the face of Red Bull during this high-profile…Read More
Hype partnered with Nike to bring the innovative Nike Well Collective to life, showcasing our ability to provide multifaceted athletic ambassadors who embody the essence of the Nike brand while effortlessly managing diverse responsibilities on-site. The Nike Well Collective, launched in 2023, represents Nike’s bold venture into holistic wellness and fitness, focusing uniquely on women-driven…Read More
